20 Minuten

One Team.
One Goal.

20 Minuten is Switzerland's leading media company, covering news, sports, and entertainment. When they planned a B2B event built around the energy of American football, they needed pieces that could carry the momentum — caps and sweatshirts for the entire team. The theme: "One Team. One Goal." The challenge: deliver it fast, deliver it right.

20 Minuten custom sweatshirt embroidered cap B2B event Zurich blaenk studio

350gsm SweatshirtEmbroidered CapDigital printPantone-matched

The Project

Every brand deserves
a touchdown moment.

This was a fast-paced project. Specs kept shifting, timelines were tight, and details mattered.

We produced caps with front and back embroidery, color-matched down to the Pantone. The sweatshirts: 350gsm heavyweight organic cotton with digital print. Both pieces had to hold up to the energy of a large-scale event — and look like they belonged there.

There were changes right up to the last minute. Sizes, placements, even finishing options. Each round was a reminder that precision and communication are everything when timing can't slip.

This is why merch is never just merch. It's an extension of your story — and it only works if the process holds up.

20 Minuten cap front and back embroidery detail blaenk studio

20 Minuten team wearing sweatshirts at event blaenk studio

Planning an event that needs pieces people remember? We'd love to hear about it.

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Product

Embroidered Cap

Front and back embroidery, Pantone-matched. The 20 Minuten logo on the front, event branding on the back. Clean, professional, made to work in a high-energy environment where first impressions matter. When the specs change three times and the deadline doesn't move, getting the embroidery right isn't optional — it's the only option.