T-Shirt
Klim
Custom T-shirt, Zurich
Athletic Therapy
From studio to street.
Athletic Therapy is a Zurich-based movement and wellness brand founded by Rahel. Built around breath, movement, and massage — and a community that lives by it. The goal: create something her community would actually choose to wear on their own time.
270gsmT-Shirt & LongsleeveCustom SocksScreen print
The Project
Merch that reflects a community.
The brief started with one question: what would her community wear on their own — outside of class, outside of context? That shaped everything. The fabric weight, the placement of the print, the decision to keep the front clean and put the message on the back.
The first drop, "The Natural High," became something nobody predicted: people spotted it at events, asked about it on the street, bought it without knowing the brand. The design did the talking. The longsleeve followed with its own theme — inner waters. Custom sport socks in two colorways rounded out the collection.
Building a brand around a community? We'd love to hear about your project.
“It doesn't scream 'merch.' The message is strong, but the branding is subtle. People feel proud to wear it — and I often see someone wearing it at events or in class, which is really sweet.”
Rahel
Athletic Therapy
Product
Heavyweight Tee 270gsm
A back-print T-shirt in 270gsm organic cotton. Substantial enough to feel premium, cut to work with everything. The first drop sold to people who had never heard of Athletic Therapy before — they saw the design, asked where it was from, and were in.
- 100% organic cotton
- Two-ply twisted jersey knit
- Long-staple, ring compact spun yarn
- Made in Portugal
What we delivered
T-Shirt
270gsm, back screen print, "The Natural High"
Longsleeve
270gsm, "inner waters" collection
Socks
Custom sport/tennis style, two colorways, from 200 pcs
Production
European, premium materials, samples before production
Ready to build your own collection?
Tell us about your project — we'll take it from there.
