Luya

The Good Food
Revolution.

Luya makes plant-based protein from okara — the byproduct of tofu production — and organic chickpeas grown in Italy. The idea came out of a lab at the Bern University of Applied Sciences: take what the food industry discards, ferment it naturally, and turn it into something worth eating. Together, we created pieces following the same logic.

Luya custom T-shirt longsleeve embroidered cap blaenk studio Zurich
180gsm T-Shirt350gsm LongsleeveEmbroidered CapDigital print

The Project

One statement.
Three pieces. Zero filler.

The collection came together around a single line: "The Good Food Revolution." Printed on the back of the shirts and longsleeves — no decoration, just the message, placed where it belongs.

Luya calls it the Win-Waste situation: a byproduct becomes a product, waste becomes food. The collection works the same way — no filler, no excess. Just the statement, on good fabric, made to last.

The caps were different. An artist created the embroidered design. Our job: translate the artwork into high-quality embroidery without losing what made it work. The stitch count, the thread weight, the finish — all of it matters when the original is good.

The caps were made for the team. At their first event, people walking past started asking where they could buy them.

Luya custom T-shirt longsleeve embroidered cap blaenk studio Zurich
Luya cap embroidery detail blaenk studio
Luya team wearing collection blaenk studio

Got a mission worth wearing? We'd love to hear about your project.

Product

Embroidered Cap

The illustration came from an artist. Our role: translate it into embroidery without losing what made it work. The stitch count, the thread weight, the finish — all of it matters when the original is good. These held up. Made for the team. Coveted by strangers at the first event.

  • Embroidered front design by artist
  • Adjustable fit
Luya cap embroidery close-up blaenk studio

What we delivered

T-Shirt

180gsm organic cotton, digital print

Longsleeve

350gsm organic cotton, digital print

Cap

Embroidered design by artist

Design

Collection design by blaenk studio

Production

Coordination & quality control

Got a mission
worth wearing?

Tell us about your project — we'll take it from there.