Cap & Sweatshirt
20 Minuten
B2B event merch for a Swiss media company
Road to Hell
The Casual Classic
Car Club.
Road to Hell is a vibrant community of vintage car lovers, founded by Nicolas Bernauer and Raphael Hirsiger. Weekend rallies, polished chrome, and timeless classics — part nostalgia, part craft, all heart. For their summer event, we developed a small but sharp lineup: embroidered caps and branded deck chairs that carried the brand through the venue.
6-Panel CapEmbroideredDeck Chairs100% Cotton
The Project
From concept to rally.
Timeline: tight.
Sometimes the timeline is tight. Like: really tight. But when the setup is clear and the process is solid, the work flows.
We produced 100% cotton 6-panel caps with high-quality embroidery — the Road to Hell logo front and center. Then came the deck chairs: branded, bold, built to sit among the cars without looking out of place.
From first idea to production to delivery, there wasn't much buffer. But everything landed in time — and looked right at home among the vintage classics.
What we love most: these weren't just branded items. They became part of the day. Part of the atmosphere. And they'll keep doing what they were made to do — show up, belong, and last.
Building a community around something people love? We'd be interested to hear about it.
Product
Branded Deck Chair
A custom deck chair with the Road to Hell branding printed across the canvas. Made to sit at a vintage car rally, look like it belongs, and last beyond the event. Sometimes the best merch isn't worn — it's sat in. This was one of those times.
- Custom screen print on canvas
- Wooden frame
- Foldable design
What we delivered
Cap
100% cotton 6-panel, high-quality embroidery
Deck Chairs
Branded canvas print, wooden frame
Design
By blaenk studio
Production
Fast-tracked timeline, delivered on schedule
Got an event that needs
pieces people remember?
Tell us about your project — we'll take it from there.
