T-Shirts · Caps
claw collective
Where Movement Meets Culture.
claw collective is a studio in Zurich founded by Nora and Michèle — built around movement, music and community. From FLOW and SCULPT classes to Matcha Raves and art vernissages, the space blurs the line between training and culture. The goal: create pieces that carry that energy beyond the studio.
Embroidered Dad Cap
The Project
Not a Typical Studio.
Not a Typical Project.
The brief wasn't about making merch — it was about translating claw's world into something wearable. The claw symbol embroidered small on the front, the wordmark on the back — vintage black, pre-washed, soft from day one.
We started with context, not products. claw's aesthetic is understated, intentional, slightly edgy — the pieces needed to match that. Reduced branding instead of loud logos. A washed base that feels worn-in from the start.
From base product selection through sample iterations to final production, every detail was refined together. The result: a cap that members started wearing before, during and after class — and kept reaching for outside of it.
Photography
Shots captured by Daniel Pochetti. danielpochetti.com
Creating pieces for a studio, gym or community space? We'd love to hear about your project.
Product
Embroidered Cap
A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.
Product
Grip Socks
Custom grip socks — organic cotton base, anti-slip sole, woven logo. Built for long-term studio wear and produced in Portugal. The kind of piece members reach for every class.
What we delivered
Cap
Vintage dad cap, vintage black, white embroidery front & back
Grip Socks
Custom branded grip socks
Design
By blaenk studio
Ready to build something worth wearing?
Tell us about your project — we'll take it from there.
