T-Shirts · Longsleeves
claw collective
Where Movement Meets Culture.
claw collective is a studio in Zurich founded by Nora and Michèle — built around movement, music and community. From FLOW and SCULPT classes to Matcha Raves and art vernissages, the space blurs the line between training and culture. The goal: create pieces that carry that energy beyond the studio.
EmbroideryVintage Dad CapVintage Black
The Project
Not a Typical Studio.
Not a Typical Project.
The brief wasn't about making merch — it was about translating claw's world into something wearable. A cap that feels like part of the space, not an afterthought. The claw symbol embroidered small on the front, the wordmark on the back — vintage black, pre-washed, soft from day one.
We started with context, not products. claw's environment runs on a specific aesthetic: understated, intentional, slightly edgy. The pieces needed to match that. Reduced branding instead of loud logos. A washed base that feels worn-in from the start. Details that hold up when you wear the cap every day — not just at the studio.
From base product selection through sample iterations to final production, every detail was refined together. The result: a cap that members started wearing before, during and after class — and kept reaching for outside of it.
Creating pieces for a studio, gym or community space? We'd love to hear about your project.
Product
Embroidered Cap
A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.
What we delivered
Cap
Vintage dad cap, vintage black, white embroidery front & back
Design
By blaenk studio
Ready to build something worth wearing?
Tell us about your project — we'll take it from there.
