Caps · T-Shirts · Sweatshirts
Road to Hell
The Casual Classic
Car Club.
Road to Hell is a vibrant community of vintage car lovers, founded by Nicolas Bernauer and Raphael Hirsiger. Weekend rallies, polished chrome, and timeless classics — part nostalgia, part craft, all heart. For their summer event, we developed a small but sharp lineup: embroidered caps and branded deck chairs that carried the brand through the venue.
Deck ChairDigital Print
The Project
From concept to rally.
Timeline: tight.
Sometimes the timeline is tight. Like: really tight. But when the setup is clear and the process is solid, the work flows.
We produced 100% cotton 6-panel caps with high-quality embroidery — the Road to Hell logo front and center. Then came the deck chairs: branded, bold, built to sit among the cars without looking out of place.
From first idea to production to delivery, there wasn't much buffer. But everything landed in time — and looked right at home among the vintage classics.
What we love most: these weren't just branded items. They became part of the day. Part of the atmosphere. And they'll keep doing what they were made to do — show up, belong, and last.
Building a community around something people love? We'd be interested to hear about it.
Product
Deck Chair
A custom branded deck chair — durable canvas, built to anchor a space and outlast the event. Merch that doesn't get worn — it gets used, again and again.
Product
Embroidered Cap
A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.
What we delivered
Cap
100% cotton 6-panel, high-quality embroidery
Deck Chairs
Branded canvas print, wooden frame
Design
By blaenk studio
Production
Fast-tracked timeline, delivered on schedule
Got an event that needs
pieces people remember?
Tell us about your project — we'll take it from there.
