T-Shirts · Longsleeves
Road to Hell
The Casual Classic
Car Club.
Road to Hell is a vibrant community of vintage car lovers, founded by Nicolas Bernauer and Raphael Hirsiger. Weekend rallies, polished chrome, and timeless classics — part nostalgia, part craft, all heart. For their summer event, we developed a small but sharp lineup: embroidered caps and branded deck chairs that carried the brand through the venue.
6-Panel CapEmbroideredDeck Chairs100% Cotton
The Project
From concept to rally.
Timeline: tight.
Sometimes the timeline is tight. Like: really tight. But when the setup is clear and the process is solid, the work flows.
We produced 100% cotton 6-panel caps with high-quality embroidery — the Road to Hell logo front and center. Then came the deck chairs: branded, bold, built to sit among the cars without looking out of place.
From first idea to production to delivery, there wasn't much buffer. But everything landed in time — and looked right at home among the vintage classics.
What we love most: these weren't just branded items. They became part of the day. Part of the atmosphere. And they'll keep doing what they were made to do — show up, belong, and last.
Building a community around something people love? We'd be interested to hear about it.
Product
Branded Deck Chair
A custom branded deck chair — durable canvas, built to anchor a space and outlast the event. Merch that doesn't get worn — it gets used, again and again.
- Custom screen print on canvas
- Wooden frame
- Foldable design
Product
Embroidered Cap
A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.
- 100% cotton
- 6-panel construction
- High-quality embroidery
- Adjustable fit
What we delivered
Cap
100% cotton 6-panel, high-quality embroidery
Deck Chairs
Branded canvas print, wooden frame
Design
By blaenk studio
Production
Fast-tracked timeline, delivered on schedule
Got an event that needs
pieces people remember?
Tell us about your project — we'll take it from there.
